With an impressive product range of over 5,000 items and a presence in more than 35 countries, we are proud to offer creative and innovative assortments. Our products are characterized by the highest quality in the segments Hair Care & Styling, Trend Accessories, Cosmetic Accessories, Manicure & Pedicure and Bathroom Accessories.

  • Our innovative strength drives the beauty industry.

  • Our products are available in over 17,000 points of sale worldwide.

  • By 2022, we will have sold 100 million products.

  • With our extensive range expertise, we currently offer 5000 products.

  • Our track record has led us to market leadership in Europe.

  • We have been a climate-neutral company since 2021.

Since our foundation in 1986, we have continuously grown in expertise and commitment. Today, we are a family-owned company with almost 400 employees who work with passion and expertise at our corporate headquarters in Sinsheim, Baden-Württemberg, as well as in 5 other branches to make PARSA Beauty grow dynamically.

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Our success story

Tradition meets growth: Since our founding in 1986, we at PARSA Beauty have grown continuously, thanks to our decades of experience and the passionate commitment of nearly 400 dedicated employees. Our headquarters are located in Sinsheim, Baden-Württemberg, and we are also represented in five other branches. We can proudly call ourselves the European market leader in hair and beauty accessories.


Our commitment to sustainability is deeply rooted: at PARSA Beauty, we attach great importance to sustainable action. This is reflected in all our new product developments. Our particular focus is on protecting nature.

We are actively committed to preserving our environment and want to offer our customers products that not only have the highest quality and functionality, but are also manufactured in an environmentally friendly manner. Our sustainable initiatives are an important part of our corporate philosophy and we will continue to strive to take ecological responsibility and do our part to protect the environment.

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Strong brands

PARSA Beauty captures the hearts of discerning target groups with an inspiring range of innovative and sustainable beauty concepts and brands. These are presented both online and offline in all relevant distribution channels. Our broad product range not only offers an impressive variety of products, but also combines modern lifestyle with a strong environmental awareness.

Our brands

Private Label

Based on our very high level of product range expertise, we dominate the market in the private label sector with attractive, high-volume key accounts in Europe. We are developing new segments together with strategically important customers. We cover the discount channel through a subsidiary.

Trade partners

Our retail partners play a crucial role in the success of PARSA Beauty, as they are heavily involved in the marketing, distribution and sale of beauty products and services. PARSA Beauty has been working successfully with food retailers, drugstores as well as wholesalers and online retailers for many years. Our products are available throughout Germany at the POS of renowned retail chains as well as in well-known online stores!